MARKETING GUIDELINES

The Importance of Marketing in Education

Marketing involves shaping perceptions and emotions around your district's brand. It is a crucial aspect of education as it helps to attract students, increase enrollment, engage the community, differentiate from competitors, improve programs, and create a positive school environment. Your marketing designs have to work as an extension of your brand’s visual identity. Every piece of content you publish has to carry the mark of your brand.

Marketing Design

Marketing design is a branch of graphic design that focuses on creating visual content and assets for marketing and advertising. Marketing design produces visually appealing assets that align with a company's brand identity and create an emotional connection with target audiences, ensuring marketing campaigns and materials are effective. Marketing Design Includes:

• Digital Ad Desing

• Content Design

• Email Design

• Social Media Design

• Website Design

• Print Design

• Video Production

Graphic Design

Graphic design is creating visual content to convey or enhance a message. Effective graphic designs simplify communication. We design graphics for digital and print productions. Graphics projects are estimated individually based on the design, illustration component, and production time. All of the district and school graphics must include the design elements outlined below:

• Use of district or school logo

• Use of district colors (when applicable)

Some services provided include:

• Design of logos

• Social media graphics

• Posters

• Brochures

• Banners

• Flyers

• Certificates

• Signage

Holiday Themed Designs

Consider implementing fresh and innovative ideas for each holiday. Incorporate high-quality and well-curated visual content into your marketing strategy. Remember to incorporate the District's colors and logos to maintain the brand identity.

Social Media Marketing

The La Villa ISD social media platforms help distribute information, promote the district's goals, and market our schools. Please submit social media content to noe.longoria@lavillaisd.org for posting.

All content published on our social media platforms should follow the general guidelines:

• All social media content should adhere to relevant federal, state, and local laws, rules and regulations, and policies.

• Content should follow the District’s branding guidelines (logos and colors) when

  applicable.

• Whenever possible, LVISD social media sites should link back to the official LVISD

  website, web pages for forms, documents, online services, LVISD guidelines, and other

  information necessary.

• La Villa ISD Media & Communications Department operates the following social media profiles:

  • Facebook

  • YouTube

  • Instagram

If you intend to submit content for social media publication, you must use the correct ad sizes and specifications.

BRANDING GUIDELINES

What is Branding?

Branding is the process of presenting your school’s character and personality in every way you communicate. It can help to create a unified identity for the school and can make it easier for potential students and their parents to learn about what the school has to offer. It’s the best way to put a particular image in people’s minds when they think about your school. This process also delivers materials that support the brand, like a logo, tagline, visual design, or tone of voice.

The Cardinal Colors

Colors are essential to the La Villa Independent School District tradition. The official district colors complement the logo and one another. Remember, the La Villa ISD colors are always Red (#ee3439) and White (#ffffff). Black (#000000) may be used as an accent color.

The Official Logos

Logos matter! The La Villa ISD logo is the primary symbol of the district, and it is our most recognized asset. Every campus has its logo approved by the principal. To ensure the integrity of the logo, here are some guidelines:

• Do not modify the colors, content, or graphic elements of the logo. You can use grayscale for certain exceptions. Please reach out to us for approval.

• Maintain the logo's proportions. The scale/size of the logo may be adjusted to fit the needs of the layout; do not stretch or distort it.

• Don’t alter, rotate, or modify the logo.

• Don’t animate the logo.

• Do not use outdated versions of the logo.

You may download the official logos here:

La Villa ISD Logo La Villa ISD logo with White Letters La Villa ISD Athletic Logo

Established Ways

Do’s:

• Be consistent with language describing your school.

• Use approved photos of students, teachers, and parents.

• Make sure students are FERPA-cleared before posting their photos.

• Ensure that the photos reflect the diversity of your school.

• Make sure photos are high quality.

Don’ts:

• Use acronyms of educational jargon.

• Make errors in grammar or spelling.

• Make disparaging remarks about students, staff, or other schools.

• Select inadequate-quality photos for use.